True design magic happens with business challenges are solved with art. The Sims launched Kits to fill product gaps with smaller bites of content for fast-moving cultural trends. These packs were often made with community creators or designs the team loved but didn’t fit into a standard expansion pack.

While this made sense for the brand, logistical challenges quickly surfaced. Compressed timelines meant game development + marketing teams had to create assets at the same time. But, how do you market something that isn’t real yet? Close collaboration.

We developed an illustration style with Buck to free ourselves from needing completed digital assets. Working hand-in-hand with the game’s art directors, we created representations of the assets that could be launched within a month of the pack’s completion.